本科概述

探索我们的学位轨道

战略沟通

战略通信是指代表客户或组织提供战略或有说服力的目的。例子包括:广告;公共关系;媒体策划;政治沟通;问题的宣传。

Katy Culver, left, a faculty associate in journalism 和 mass communication, facilitates an editorial-planning discussion with journalism students in a magazine-production class in Vilas Communication Hall.

报告

报告是沟通,告知有关问题和公民重要的事件公众。例子包括新闻报道(印刷,广播和数字);调查报告;杂志写作,编辑和出版;创作纪实。

CNN's chief business correspondent Ali Velshi (at right in black shirt) ask questions of UW-madison students commenting about the state of the American economy as a CNN Express video crew tapes the town hall-style meeting in the courtyard of Grainger Hall at the Wisconsin School 的 Business.